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Leading an organization is complex. Your support shouldn't be.

You need seasoned, hands-on leadership that delivers real results. Smart Cookie Consulting offers fractional executive direction and marketing firepower for tourism destinations and organizations ready to thrive.

SMART COOKIE CONSULTING

Whether you're a DMO needing senior leadership for a critical project, or a small tourism operator trying to cut through the noise, we can help.

Fractional Leadership & Strategic Horsepower

Strategic Planning & Reporting

Helping you shape long-term vision into clear, actionable plans with transparent reporting that secures buy-in and funding

Marketing & Campaign Execution

Compliling and analyzing market research and creative insights to build comprehensive campaigns that boost visibility and deliver results

Stakeholder & Community Engagement

Blending diverse perspectives by building strong relationships with partners, knowledge keepers, and rights holders to achieve a shared vision.

Experience & Event Development

Bringing your visitor experiences and events to life by managing all the ingredients and turning up the heat on activations that sizzle.

Hello, I'm Kirsten.
(Principal Smart Cookie.)

I get it. You're juggling stakeholder priorities, community engagement, brand stewardship, and the relentless pressure to responsibly grow visitation and revenue. You need a strategic partner who has been in your shoes, and can help move projects forward when you need a second pair of hands.​

 

With over 20 years of experience leading organizations from the ground up, I provide solution-based support that bridges the gap between big ideas and brilliant execution. I've managed guest expectations, monitored budgets, led crisis communications, and built award-winning programs still in use today. I bring seasoned expertise directly to your team, right where you need it, on your terms and timelines. 

 

(And I might even bring cookies.)

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Ready to Chat?

A few key details will help us hit the ground running.
What's the main focus of your inquiry?
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